Skrab
Logotype Design, Brand Identity, Packaging Design, Conceptual work
Skrab is on a mission to help people clean their homes while keeping the planet clean as well, with its innovative approach to sustainability. Their products are designed with the planet in mind, offering 100% recycled aluminum and plastic refillable bottles, packs and tablets of concentrated cleaning agents. Their solution significantly reduces the carbon footprint associated with the transportation of liquid cleaning chemicals by utilizing the always available tap water at home. Additionally their product ecosystem helps reduce waste and plastic usage.
Skrab's identity reflects its commitment to sustainable innovation, embodying a clean and scientific aesthetic that aligns with its holistic approach to environmental responsibility. Avoiding clichéd visual metaphors, Skrab's design language embraces a sleek and modern style, emphasizing precision and efficiency. Inspired by the elegance of scientific principles, Skrab's visual identity communicates a sense of meticulous craftsmanship and dedication to sustainable practices, symbolizing the brand's unwavering commitment to redefining the cleaning industry with a forward-thinking and eco-conscious mindset.
The packaging design of Skrab’s products reflects their brand identity and values. Only black print on bare material, whether aluminum, paper or plastic, clearly communicates their scientific and systematic character. Simultaneously, it utilizes less ink, something reduces both waste and unnecessary production resources. Color is only frugally used to color code the products. Despite its use in restrain, it clearly differentiates the products, since it doesn’t visually compete with other colors.
