prosfora
Logotype Design, Brand Identity, Packaging Design, Conceptual work
Prosfora (greek προσφορά /pɾo.sfoˈɾa/) the act of offering, giving someone something solemnly as a sign of respect, love, religious worship, etc. That was the core idea of the brand, offering a superior quality extra virgin olive oil to the consumers.
Austere black and white color palette in combination with the clean use of typography, brings forward the absolute purity of the product, while achieving a modern and elegant design. The signature of the brand derives from the greek letter "π" written in calligraphy, placed in the core of a olive shape to resemble the core value of the brand's prosfora-offer of premium quality products.
