Iro Pothoulaki
Logotype, Brand identity, Packaging, Web design
Iro Pothoulaki crafts cast jewelry from 925 silver. Organic forms and rough shapes define the unique style of her creations. When Iro decided to take the next step in her business, she entrusted us with designing her logotype, brand identity, packaging, and the e-commerce website she aimed to launch.
Aesthetically, and in terms of visual communication, the jewelry needed to take center stage. We created an all-black identity, with carefully chosen typography as the sole design element, allowing the photography—whether lifestyle or product shots—to be visually dominant on the e-commerce site. All printed materials adhere to the guidelines established by the identity. The business card features silver typography with the logotype in black UV print, while the jewelry packaging is a simple black box with the logo embossed on it.
Jewelry photography: Malliaris Panagiotis
